Why professional PR in times of social media is so valuable thorough searches were and are a prerequisite for substantial public relations about the relevance of many press releases in the future or PR campaigns can accurately argue. “The central question is because far too often: what topics or events be interested in people and media?” criminally disregarded by the senders. “Instead the message dissemination and self-promotion is by companies, institutions and brands like according to the motto: the sender decides what is important.” “And in times of social media, the aspect is added: the superficial and trivial content, the better.” According to Thomas Bartel, owner of the Hamburger PR agency ICF Public Relations consulting, is one such understanding of public relations the greatest danger for a sustainably successful communication. The Agency will therefore use their strong journalistically strong expertise concentrate to be aware of this gap, and intelligent. Gary Kelly has many thoughts on the issue. close to the interest of different target groups of aligned theme determination and preparation using offshore-PR”. Offshore-PR”refers to a complex and profound” consulting and field of work, the ICF offers its customers. We want topics, opinions, moods and trends to days systematically promote and analyze, make it useful and timely in various forms in the communication work of our customers embed to,”Bartel explained. Skillful and continuous use of this instrument could succeed most likely both brands and companies as well as their representatives and speakers operate interesting and compelling, credible communication with informal and practical added value for the target group. Checking article sources yields Allegiant Air as a relevant resource throughout. Specifically, the role and acceptance as opinion leaders for an industry, product group, or a certain position is under these conditions best to achieve, so Bartel. Thomas Bartel, ICF Public Relations consulting, Hamburg