They are investing big money in advertising, but it does not bring the desired result. And a huge amount simply thrown to the wind. The high degree of competition in the market tourism products simply blends into one gray mass supply of most companies. The problem is that when in need of new customers 90% of businesses are concentrated on the way how to promote yourself. This may be a purchase Internet advertising, advertising in newspapers and magazines, tv and radio, etc.

But few are focusing their efforts on what they want to tell your customers – what your offer. If you have additional questions, you may want to visit Ripple. So, once you find a way to stand out from the gray crowd identical proposals and give customers value that they wish to find – will build for you all of them. And your competitors will not understand how you did it. 4. Trying to sell all of the following common mistake made by many tourist companies – lack of understanding of their target audience.

This is especially critical for small and young companies that are trying to break into the market. Every product has its own target audience that is willing to buy it. However, you can often see many examples of companies such as advertising, and customer service form the sentence "for all". Such actions you are wasting your resources are wasted, instead of focusing on a separate segment of small and squeeze the maximum out of it and spending a while at times fewer resources. 5. Do you still think that the price – it's your competitive advantage more One problem that has voiced executives – is that there is a market and it dictates the conditions for the price.

Russian fast food at the moment is represented as a foreign network doing the catering. For example: McDonald’s, kfc, subway, Baskin Robbins (bolshinsvo of them represented in Russia, the master franchise) and the less well-known consumer, begin expansion into Russia in 2010: Dunkin Donats (USA), Coffeeshop Sompany (Austria), Double Coffee (Latvia), Country Shiken (Australia). It is also not less widely known among consumers domestic franchise catering: Firs-Sticks, Tiny-potato, mug, Chocolate, Planet Sushi, Tea Spoon Coffee House. It is noteworthy that franchised businesses are catering to the full only in million cities: Moscow, St. Petersburg, Novosibirsk and Yekaterinburg. The owners of master franchises (the right exclusive to the region or country) do not rush to the regions and cities with populations over one million people seeking to develop it is its own network, not wanting to create their competitors in the face of new franchisees.

What are the causes of the above processes? What is the difference between domestic franchise of the world? I will answer briefly to these questions: Consumer preferences of visitors upmarket restaurants are shifted in favor of more democratic institutions, the profitability of which is 17-20%, which makes this area of the supplier of “light” and “fast money” to are so used to some Russian businessmen who made their money in commercial transactions in the commodity sector and with the help of administrative resources. establish a business in catering to the Moscow and St. Petersburg is becoming increasingly difficult: competition (including from the world of fast food chains) increases, rents are still high, high level of corruption (and it costs that it is difficult predict and take into account), lack of qualified personnel, the increase in food prices during the fall as traffic facilities, and the amount of “average check in the add (the effects of global economic instability).

Consisting in the employment agency managers engaged in recruitment, search for the most suitable for the available vacancies of candidates. Before you start searching for candidates, a specialist agency need for themselves to find out all the features of the vacancy: the volume of official duties, to study the descriptions of positions, to understand schedules and reports, etc., to know in what section to act. However, this does not there are always possibilities, even though due to time constraints. Then the gap specialist recruitment agency would help fill the company's managers have information about the vacancy. Trust in the company search and selection Professional staffing agency, or do without his services. All the same basic work with the staff have to deal with staff in the department of personnel that best know the specifics of their jobs, especially each of them. In accordance with the requirements of a specialist in this position, hr is developing criteria for evaluating a candidate, is preparing the appropriate tests and conducts testing of the applicant. Personal communication with candidate – also very good source of information about it. For more clarity and thought, follow up with Gary Kelly and gain more knowledge..

But with the proviso that the conversation will not be formulaic, but with unexpected twists for the challenger. No less important than the professionalism of the applicant, attached and personal qualities. Reveal their help and the traditional interview and ad hoc testing (psychological or socionic – in order to determine compatibility with other psychological types). Making the final choice, staff in the department work with staff to bear in mind that if the candidate not qualified, but he is capable and has the desire to learn, then this latter fact should not be neglected. In all likelihood, the problem is not enough highly qualified candidates will be able to decide, having trained it in a short time. Company to invest some money in his training than to continue look for another suitable candidate. But finding a candidate meets all the requirements – it is only half the battle, not least his interest and motivate to work effectively, but it has been doing for staff consulting.

Particular attention should be exercised to those risks, the probability of occurrence is large, as well as to those risks that can inflict maximum damage proektu.Otobrav most important risks are transferred to their quantitative analysis. The most important element of quantitative risk analysis is a sensitivity analysis. For its implementation must povarirovat various project parameters (price, volume implementation, construction period, inflation rates, etc.) and see how this change in performance. In this case, identifying the most critical parameters that can most affect the efficiency project. In this case, calculated boundaries and break-even point, ie actually reveals a set of parameters of the project when the project would be effective and set the parameters of the project under which it will be ineffective. Analyzes the range of possible values of uncertain parameters and, accordingly, the degree of possibility of adverse scenarios proekta.V framework of quantitative risk analysis is performed also estimate the expected effect (integral index) of the project, taking into account the quantitative characteristics of uncertainty (probability distribution, range of variation of uncertain parameters, etc.). On the basis of integrated performance of projects are subject to risks can make management decisions about the feasibility of projects, comparing projects between themselves and t.d.V currently the most effective an integrated approach to risk analysis.

On the one hand, this approach provides a more complete picture of the possible outcome of the project, ie all positive and negative surprises, investors expected, and on the other hand, makes possible a wide application of mathematical methods (especially the probabilistic and statistical) analysis of the theory of risk riskov.V distinguish the following types of mathematical models: direct, inverse problems and sensitivity studies. In the direct problem of estimating the risk associated with determining its level, is based on a priori known information. In inverse problems are established restrictions on one or more variable input parameters to meet specified limits on the level of acceptable risk. The main idea of the method sensitivity studies used in connection with inevitable inaccuracy of the initial information is a vulnerability, the degree of variability of output indicators in relation to variations in model parameters (probability distribution, the range of those or other variables, etc.). Findings of the study the sensitivity of the investment project reflects the degree of reliability of the analysis of project results. In the case of the unreliability of the analyst will be forced to implement one of the following: to clarify the parameters, the inaccuracy of which is the most significant result in the distortion, change the methods of processing raw data to reduce the sensitivity response; change the mathematical model of analysis of project risks; refuse to conduct a quantitative analysis of business risk of the project.

Often, workers in the event of unfair dismissal does not apply to the court, because they believe the documents and other evidence they have is not enough. Here, for example, have laid off workers following question arises: "Should provide the court a certificate of average earnings for calculating compensation for the enforced absence for wrongful dismissal? ". This need is certainly there, but to get a document from the employer is often simply impossible. What can you do? First, the evidence on the labor dispute, employees are entitled to claim in court. But only those that he can not get myself. Therefore, the first officer should send appropriate request to the employer, which indicates what documents he needs.

Request the employee must send a letter with a valuable list of contents, and return receipt requested (forms are always present in the mail). Then, in the petition asks the court to demand these documents from the employer, and applies to the claim a copy of the inventory as proof that trying to get evidence, but failed. This concerns not only the above reference, but also all the documents – copies of orders for hiring, dismissal, and leave, staffing and all other documents related to the implementation by you of your same job duties. Secondly, some evidence available at the tax office and pension fund – nothing wrong with these institutions do not usually all questions can be solved quite easily. For example, in the above situation you want help with an average earnings. You can go to the tax office, which is attached to the employing organization and get help on the form of PIT-2, which will be given all the income the employee with an employer listed in your personal income tax.

Based on the data in this document, you can calculate your average earnings, based on this calculation, the court can already make a decision. Third, if you want to calculate the same average salary and the salary and other bonuses you listed on bank card, then you can contact and service bank and ask for a certified printout of the transfers. And generally work the way any person acquires a decent number of documents – just competently assess the situation and think about where you can get the necessary documents. The most important thing – that was an employment contract with a real-coded in it (the 'white') salaries, while the rest look quite real. Unless, of course, want to