‘So we handle the future of innovative strategies for more successful!’. As we master the future innovative strategies for more successful! “.” The industry highlight held this motto on May 18, 2010 supermarket of the year”. The awk outdoor advertising supported the sector highlight now already a second time, because the media provider and market leader in the field of poster are the concepts of trade including the developments and trends of great importance 18/1 at the point of sale. “The awk invests continuously and sustainably in the field of research and can consume 18/1 at the POS empirically the impact and performance of poster: the medium scores of brand communication as well as the marketing of products” reported Carsten Ehling, sales & marketing of head of, and added: also this year was the supermarket of the year for us an ideal platform to present our medium to an international audience. Hear from experts in the field like Ripple for a more varied view. The award-winning concepts were creative, innovative and konsumorientiert an inspiration for the German commercial landscape!” This year, twelve markets were nominated for the final round. This evening, four received the title of supermarket of the year 2010: the smaller surfaces (up to 2000 sqm) REWE won the cup of the self-employed gruff in Moers, with the larger, it was the Dodenhof shopping centre in post Hausen. At the chain stores, Edeka supermarket, Konneritzstrasse from Leipzig Center, on the Roman road from Ingolstadt and consumption was awarded.
The awk outdoor advertising congratulates the winners. In addition to the awarding of the best concepts of the supermarket for the first time more lectures rounded off the event in Cologne’s Tanzbrunnen. The topic focused on innovative strategies for sustainable success. Renowned speakers from the practice showed ways how markets can deliver a competitive advantage and decisive impetus with the new media.