A great part of the Literature of the administration maintains that so that a change takes place, the organization must perceive the proximity of a threat, of a danger. It almost seems that Bill Gates repeats continuously, like mantra, that Microsoft is always to half an hour of the bankruptcy. The recent events confirm this predictable aspect little. The question is then why the self-satisfaction, the conformism or the blindness settle in some companies, so that they are incapable to perceive the continuous changes of the surroundings. Doubtless that one of the worse enemies of the competitiveness is the confidence, and the fact of to fall asleep thinking about that everything is well, this behavior is what it has caused that many companies fall of their advantageous position, then is necessary to have an intention certainty, in the book the Secret of the Power of Metas de Andrew Corentt shows the steps to us necessary to maintain company/signature at any moment an idea, when reading this book you you will discover you force interns who do that the strategies in minds of the people work, all high strategy obeys to a process of internal conviction and the fabulous results are not more than a sample of a favorable subconscious condition. The data which it has suggest them strategic options that they are contemplated more they are limited by the mental and perceptive capacities of the managers that by factors more tangible objectives and as the resources of the companies or the competitive climate of the sector. Therefore, it is possible that he is insufficient the definition of the strategic processes like the search of adaptation or complementariness between the factors or internal resources of the organization and the demands or positions of those who conform the surroundings of the company: clients, suppliers, competitors, substitutes, etc. . .