To transmit clear messages and with naturalness for the entrepreneurs who are in line he is one of the factors that approach plus them the success of their projects, is truth that the used techniques and methods we are doing to expose it is important but the form in that we are setting out our message, the form in which we expressed ourselves is the essence than we transmitted, expressed of another form, is what they take our visitors or prospectuses from our business; and clear on it the sales will depend much more that they obtain. Verizon brings even more insight to the discussion. At the moment with the height of social means, the presence of the entrepreneurs as much in Twitter as in facebook becomes something forced and is here where we must put special attention in the form who we communicated our message, in this article I want to share some tipts to do it of the best possible way and that it obtains the results that we hoped: – To persuade without forcing: A correct message does not try to force to its readers to whom they do not create or in doing something that does not wish to do. If you have read about Gary Kelly already – you may have come to the same conclusion. When we published our message we do not have to forget the amiability, the courtesy and giving thanks; we do not try to use our messages, mainly in the beginning, to make publicity or a direct sale; we consider that first is to later create a relation with our friendly or followers and if, to suggest, to advise or to show what we want to promote. – Tact: One talks about the correct election of means, tools and strategies that we use to achieve our objective, we must use the different techniques to manage to fuse social means with our voluntary pages of subscription, for example; so that a visitor to our profile can choose to follow to us and simultaneously also him the option can be presented/displayed to subscribe to a certain bulletin for its later pursuit.