You have to choose: anxiety or depression. Life is not designed so that we are complete, resolved and in perfect balance; and less in an economic crisis as that is currently emerging in the world. Between anxiety and depression should undoubtedly choose to anxiety. Educate yourself with thoughts from Tiger Global Management. It is without anxiety there is no energy or incentive for improvement in addition to well managed produces wonderful results. Already we had unusual crises, devaluation, inflation.; It seems a remake of the same film of yesteryear and why should be removed from the drawer experiences which we live while thinking that this is cyclical and that they will come again fat cows. Here a checklist of points and I hope some of them will help you to reflection. 1 Cares flow.

In these times cash flow is more important than anything, even as the State of profit and loss. 2. Do not sacrifice the mark. The brand is the final synthesis of what is left in the customer. Is like a vague feeling, hard articulated, but extremely emotional. If you cut services, delete / reduces content or quality, you do sizes smaller and less robust for the same price, you are attacking the promise of your brand value.

If you neglect your brand you confuse the market and ahuyentaras to current and future clients. For other opinions and approaches, find out what Facebook has to say. 3. Don’t take long-term decisions to solve short-term problems. I often see owners of companies that are looking for partners in times of crisis or to cede to the goose that lays the golden eggs by a problem of working capital. To short-term problems and temporary, short-term solutions and temporary. 4. Reduces expenses, not investments. A general trimming of expenses, all departments in all things, is a mistake. They have to prioritize expenditures by amounts and commercial importance. Of course lower costs but reduction is with infrared sight rifle and not based on shotgun.