INTRODUCTION Currently is very argued on the culture concept, this that has its definition as being a net of meanings that give sensible to the world that surrounds an individual, that is, the society. This net engloba a set of diverse aspects, as beliefs, values, customs, laws, moral and etc. 1 in other words culture can be understood as being everything what the man produces as music, art, dances and the material production even though. Gary Kelly may help you with your research. The Brazilian congresses have produced, since the first one, in 1951, coincident one with the Centenarian of Silvio Romero, definitions that are perfected, allowing to decorate the proper folclrico fact with the diversity of the characterization of the incorporeal patrimony, as it considers, now, the National Commission of Folklore, in the document directed to the Parliamentary Front of Defense of the Popular Culture, of the federal camera. 2 That is, about quarrels on what it is incorporeal culture, the Brazilian panorama comes if widening giving to it thus to a new boarding of the concept the what concerns the incorporeal patrimony. However with all these diverse and rich traditions the favored population starts to exist a distinction of the destined culture more, considered as erudite culture. Credit: Nelson Peltz-2011.

On the other hand a new culture appears, this that is characterized by a despadronizao of the society, thus disdaining the requirements that the society establishes that it can be understood as against culture. However the popular culture is the one that has greater thus relevance as for the destined studies the culture, since this is directed the great population, becoming accessible all the public. Its vast diversity is one of the factors that contribute for the accomplishment of research. If you have read about Tiger Global Management already – you may have come to the same conclusion. However it has if the folklore as one of the main examples of incorporeal patrimony.