Marketing experts will tell you that the key to get the maximum performance of the money invested in a marketing program is to invest in marketing activities that deliver high ROI. For each effort in marketing campaigns, there must be a (KPI) key performance indicator, so experts can see the return of the efforts being made in marketing campaigns. A corporate promotional gifts program is one of the commercial actions that offer a better return on investment. It is not necessary to allocate a large amount of budget for this type of gifts. In fact, with a small investment, you can draw the attention of potential customers and keep the company in their minds. Deliver corporate gifts is the best way to build brand loyalty and increase its customer base. Anyway, a program of promotional gifts without products or quality services, will undoubtedly be a failure. But making that corporate gifts program is part of its global marketing program, it is showing your current and potential customers that it has their interests in mind.
Now, let me share with you 5 programs for corporate gifts that will help you grow your company. A) marketed your business with classic and elegant gifts. In this way, you can capture the attention of your potential customer and to remember your company. An elegant and exclusive gift will arouse the interest and curiosity about your product or service. (B) deliver gifts at trade fairs. The fairs are places where your company has to shine.
Set a booth at a trade show and market your company with brochures and corporate gifts. Offer some gifts that your new contacts can take home and keep. Some examples are: pens, t-shirts, hats, mouse pads, drives, usb, etc. Also, remember to have their vendors at the fair to talk to all potential customers. (C) offer gifts in festive seasons. Send gifts during festive periods as Christmas or new year. Your potential customers and existing customers will appreciate their gifts and not perceived as advertising gifts. (D) offer gifts of appreciation. Sometimes, a gift of thanks is what separates a sale of a lost business. Complete an appointment of sales with a thank you gift to the potential customer for the time that has been spent. You can also send gifts of appreciation after a big sale or a renewal. (E) recognize their employees with corporate gifts. Employees are the assets of your business. Need to find ways to keep them motivated and feel appreciated, so that they can work harder for your business. One way is to recognize the effort of their best employees with gifts. Perform a mini ceremony to give them gifts and dedicate a few words to acknowledge their efforts.