McDonald

Russian fast food at the moment is represented as a foreign network doing the catering. For example: McDonald’s, kfc, subway, Baskin Robbins (bolshinsvo of them represented in Russia, the master franchise) and the less well-known consumer, begin expansion into Russia in 2010: Dunkin Donats (USA), Coffeeshop Sompany (Austria), Double Coffee (Latvia), Country Shiken (Australia). It is also not less widely known among consumers domestic franchise catering: Firs-Sticks, Tiny-potato, mug, Chocolate, Planet Sushi, Tea Spoon Coffee House. It is noteworthy that franchised businesses are catering to the full only in million cities: Moscow, St. Petersburg, Novosibirsk and Yekaterinburg. The owners of master franchises (the right exclusive to the region or country) do not rush to the regions and cities with populations over one million people seeking to develop it is its own network, not wanting to create their competitors in the face of new franchisees.

What are the causes of the above processes? What is the difference between domestic franchise of the world? I will answer briefly to these questions: Consumer preferences of visitors upmarket restaurants are shifted in favor of more democratic institutions, the profitability of which is 17-20%, which makes this area of the supplier of “light” and “fast money” to are so used to some Russian businessmen who made their money in commercial transactions in the commodity sector and with the help of administrative resources. establish a business in catering to the Moscow and St. Petersburg is becoming increasingly difficult: competition (including from the world of fast food chains) increases, rents are still high, high level of corruption (and it costs that it is difficult predict and take into account), lack of qualified personnel, the increase in food prices during the fall as traffic facilities, and the amount of “average check in the add (the effects of global economic instability).

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