Universal Music Group

Chad Hurley, one of the three founders of YouTube. YouTube Inc. was founded by Chad Hurley, Steve Chen and Jawed Karim in February 2005 in San Bruno, California. They met while working at PayPal, Chen and Karim as engineers, designer, and Chad. According to Hurley and Chen, the idea of YouTube came at the difficulties experienced in trying to share videos taken during a party San Francisco. This story has been considered a very simplified version, and Chen has recognized that this idea can be promoted by the need to present a simple story to the market. Karim has said that the party never happened and that the idea of sharing Videos on the Internet was his. His colleagues have stated that the party did happen and that Karim’s original idea was to create a dating site where people could be classified based on their videos.Karim admits having been influenced by a dating site called HotorNot.com ( “Hot or Not ), Where users could upload photos of himself, which were then rated by other users. The rule was activated on 15 February 2005, and 23 April was the first video uploaded, Me at the Zoo (I in the Zoo). In the spring YouTube went online. However, developers quickly realized that users were carrying all sorts of videos, leaving behind the original idea. Traffic soared when people started placing links to YouTube on their MySpace pages. The rapid growth of the site attracted to Time Warner and Sequoia Capital, which invested in it. After that in October 2005, the company placed a spot featuring Nike Ronaldinho, large companies began to feel attracted by YouTube. In 2005, Sequoia had to invest U.S. 8.5 million on the site. Original home of YouTube (2nd floor).By December 2005, YouTube pages were visited 50 million times a day. However, after the music video Lazy Sunday, originally broadcast on the show Saturday Night Live, was uploaded to YouTube, the visits skyrocketed again to reach the 250 million daily views. By May 2006, according Alexa.com, YouTube reached two billion of views by day and by mid-August had reached seven billion mark on several occasions, also had become the tenth most visited site in America. At that time, the New York Post estimated that YouTube would be worth between 600 and 1,000 million U.S. dollars. MySpace.com and Google launched their own versions of YouTube, but without success. By October 2006, YouTube’s offices remained in San Mateo County, located on the second floor of a building, and had about 60 employees.An executive of Universal Music Group recently announced that YouTube owed “tens of millions of dollars” for violation of copyright. Mark Cuban, co-founder of Broadcast.com, an Internet radio service purchased by Yahoo in 1999, had declared a month earlier than just a “silly” would buy YouTube for potential legal problems that would face. However, site owners were already committed with Warner Music to improve service, so so they could more quickly detect when a video of his property was uploaded to the site. However, earlier this month published a report in the Wall Street Journal that Google was buying YouTube for a thousand six hundred million dollars. This information was initially denied by YouTube and Google, who called it rumor. YouTube offices in San Bruno, California, after its purchase by Google.That same month, Google bought YouTube for U.S. 1,650 million in shares. By the time of purchase, 100 million videos on YouTube were displayed, and 65 thousand new videos were added daily. In addition, some 72 million people visiting per month. Hurley and Chen retained their positions, like the 67 employees at that time worked at the company. In the preceding days, YouTube has signed two agreements with Universal Music Group and CBS, and Google has signed deals with Sony BMG and Warner Music to distribute music videos.By June 2008, 38 of videos viewed in Internet came from YouTube, the closest competitor came to represent only 4 .Although Google did not reveal the figures, it was estimated that the site generated U.S. 200 million that year. In that month, a posting on the YouTube home page daily cost 175,000, and the customer must commit to spending 50,000 additional dollars on ads on Google or other pages on YouTube.

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